From the "Agoraphobia FAQ":
Q What the heck is an "agora", and why have you named your software after it?
A "Agora" has several meanings, all of which are relevant to this software project and the community that supports it.
In Greek, "agora" means "marketplace/" In fact, in Ancient Athens, the Agora was the open marketplace where Socrates taught his students. So the Agora was an Open place where both commerce and knowledge sharing took place. Our software is an Open platform which supports both commerce and knowledge sharing.
In Portuguese, "agora" means "now." Our software is designed to help you get your web platform up right now by giving you all the building blocks you need, including a unified permission system, unified email alerts, workflow, content management, and many other features.
In Hebrew, "agora" means "to hire." We believe that the best way to find (and hire) competent web programmers is to observe their participation in an actual development community. Here at the Agora web site, you can see who asks good questions, who gives good answers, who participates, and who doesn't. You can see a programmer's entire history in the community. Where else can you get that kind of knowledge of your vendors before you hire them?