I have one concern. The sticky forum content is not realy suitable for advertising purposes. As long as the forum is still full of comments about problems installing oacs "out of the box". a Google ad campaign could backfire on the toolkit. So unless we have something simple people can use without RTFM, so by point and click, like the folks over at Basecamp
do, it doesn't seem logical.
Why not offer a VM based OACS lite hosted edition based on Dotfolio and feedreader. That might make an interesting candidate for new users to get a feeling, just like Philip had "Remind me and Wimpypoint" way back then. We've got plenty of web 2.0 tricks available to offer something interesting.
With this as entrypoint, on a seperate domain name, we could create an interesting ramp up for more advanced features. At least it lowers the entry barier, and takes away the heat of the background development issues. Advertising and hanging out dirty laundry are bad bedmates.
Just a thought.